The 2024 Indonesian Broadcasting Conference is an effort made by the Indonesian Broadcasting Commission (KPI) to face the complexity of today’s broadcasting industry. One of the main challenges facing the broadcasting industry is increasingly fierce competition for audience attention. Traditional business models that rely on television advertising are no longer adequate. It takes smart work to produce interesting, original and high-quality programming. Leverage analytical data to understand audience preferences and behavior, and adjust content strategy accordingly. Innovation is needed in providing an immersive and interactive viewing experience to attract audience interest, such as integration with social media, virtual reality, or even the metaverse. Higher education institutions seek to contribute through research activities and competitions related to this field. So that the world of broadcasting in the country can develop, by receiving various contributions from various groups such as students, academics and practitioners.